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Consumers will often browse review sites prior to making a purchase. In contrast, in some cases, these reviews are more confusing than helpful. In others, they're downright misleading. How can you really tell if they are honest reviews or if perhaps the company is paying someone to post positive reviews as part of an "online reputation management" service? Simply how much influence should a bad review play within your decision to use or not use a specific company?
Today, there are actually lots of business review sites for consumers to browse. Sites like Angie's List, Yelp, Google+, and Yahoo Local are all employed by consumers. Likewise, sites like the higher Business Bureau offer the opportunity for customers to leave a review about a business. If the company is online, you will find literally lots of online websites offering feedback about a company.
In most cases, review websites are open to anyone wanting to leave a review. Sites like Google + do a quality job of weeding out spam, but no program is going to be perfect. One way to rule out review web pages is if the site will not permit the business owner to respond to the feedback or actually review the feedback before it really is posted. Sites such as this are probably there more for income generation through ads than actual legitimate feedback.
You really need to look at the overall picture of the business. How many transactions is the business completing on a daily basis vs. how many reviews are left for the company? To put it differently, a business reviews; click through the up coming web page, doing 10,000 transactions a month that has 1 or 2 negative reviews within that period just isn't a true representation of the customer support the company offers. Every company in the world will be pleased with a customer satisfaction rating that high!
The bottom line here is that a couple of negative feedbacks on any business review site are no reason to write off a business. Take a great look at the overall picture of customer service and make your decision that way. On top of that, realize that at times, there simply is no satisfying a customer. If you own a business yourself or work in something customer service related, you've got more than likely dealt with at least one person where nothing would satisfy them.
Consumers are much more prone to leave a review after a negative experience than they're after a positive one. Therefore, do the research to locate the overall range of transactions a particular business is doing and weigh that against the overall number of reviews you are seeing. If you still have doubts, simply call them up and also to see what sort of customer service is being offered. Still, should you have a positive experience, do the business proprietor a favor and leave a review!