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Consumers will often browse review sites before you make a purchase. On the contrary, in some cases, these reviews will be more confusing than helpful. In others, they may be downright misleading. How can you really tell if they are honest reviews or maybe if the company is paying someone to post positive reviews as part of an "online reputation management" service? How much influence should a bad review play within your decision to use or not employ a specific company?
Today, you'll find lots of business review sites for consumers to browse. Sites like Angie's List, Yelp, Google+, and Yahoo Local are all utilized by consumers. In addition, sites like the greater Business Bureau offer the opportunity for customers to leave a review about a business services (Read Much more). In the event the company is online, you will discover literally lots of online sites offering feedback about a company.
In many cases, review web sites are open to anyone wanting to leave a review. Sites like Google + do a decent job of weeding out spam, but no program will probably be perfect. One of the ways to rule out review websites is if the site will not allow the business owner to respond to the feedback or actually review the feedback before it's posted. Sites for example this are probably there more for income generation through advertisements than actual legitimate feedback.
You really should look at the overall picture of the business. How many transactions will be the business completing on a daily basis vs. how many reviews are left for the company? Put simply, a company doing 10,000 transactions a month which has 1 or 2 negative reviews within that period isn't a true representation of the customer support the company offers. Every company on this planet will be satisfied with a customer satisfaction rating that high!
The bottom line here is the fact that 1 or 2 negative feedbacks on any business review site are no reason to write off a business. Take a great look-at the overall picture of customer support and make your decision that way. On top of that, recognize that occasionally, there simply is no satisfying a customer. If you own a business yourself or work in something customer service related, you have most likely dealt with at least an individual where nothing would satisfy them.
Consumers are far more prone to leave a review after a negative experience than they're after a positive one. So, do the research to search out the overall range of transactions a particular business is doing and weigh that against the overall range of reviews you are seeing. If you-still have doubts, simply call them up as well as to see what sort of customer service is being offered. But, if you have a positive experience, do the business proprietor a favor and leave a review!